“Build it and they will come.” Great premise for a movie, but a little out of touch with the real world. If you’re looking to turn a buck with your music you need a strategic approach that will expose the maximum number of people possible to all aspects of your performance, clubs, parties, events, and yes recordings. Each is a facet of your profession that must not only shine, but must seamlessly interlink to every other facet.
Your pub performances should be a platform for promoting your party gigs and recordings, etc. just as your recording should promote your pub gigs and parties and your party gigs should promote everything as well.
Do this on the Web with your various sites and you will go “viral”. That is what you want to do with your music. Use the web as a tool or tactic to help link yourself together into a package that everyone wants a piece of.
Then, play your a$$ off! It’s what you love doing anyway, and that is contagious. Your linked out persona will result in as many opportunities as you need to be in front of your market. Give your performances away if you must in order to be out there. If you build the following, the following will in time take care of you.
That is what must be built and if it is then the dollars will come.
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